• £335

• 31 designs

• 7 designers

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Graphic Design Brief

Morpher makes the world's first fold flat cycle helmet. It's brilliant!
We have been developing the project for some time and are about to launch.
We want some great designs for our launch helmets, so that they have the widest possible appeal and so that people really want to own them. (It is only the graphics that need designing. The product design/shape is fixed now, as per the attached images.)
Our logo (attached, with more files available, on request) should be clearly seen on any design and on the packaging.
We would also like ideas regarding innovative packaging (don't forget that Morpher folds flat) to reflect the high level of innovation in Morpher as well as a simple carry bag that will be given away with Morpher when one buys it. It is important that whatever is designed can be mass produced, very cost effectively. The packaging should help to make Morpher stand out from the crowd by emphasizing what an amazing and thin product Morpher is. The dimensions of a folded Morpher helmet are roughly
Length 14.00 inches 355mm
Height 6.75 inches 171mm
Width 2.75 inches 70mm

We obviously want to communicate safety, convenience, innovation and just good old "I want one of those... now!"
Morpher (www.morpherhelmet.com) has already won Popular Science's Safety Innovation of the Year 2014 and had a successful crowdfunding campaign on Indiegogo at the tail end of last year (www.igg.me/at/morpher).
The winning design(s) will be likely to be used for our launch and thus the designer will stand to gain a great deal of exposure.
This link will take you to the helmet page on Halfords and will show you many different current styles of helmets...http://www.halfords.com/cycling/accessories/helmets?discipline=Road&initMin=0&initMax=200 these may help you to understand what retailers believe the public want and should give you some inspiration.
Our pricing will be towards the most expensive end of the retail helmet market.

Target Market(s)

All urban cyclists, male and female. Especially those prone to use a cycle scheme short term rental bike.

Industry/Entity Type

Safety

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Helmet graphic design
• Packaging design
• A carrying bag accessory design, to protect and carry the helmet when it is closed

Nice to have

• Compelling reasons to buy.
• Innovative instruction ideas.
• Innovative swing ticket ideas
• Possibly also point of sale material ideas

Should not have

• Physical redesign of helmet

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Files

Download all files - 23.7 MB