Banner Ads for Google Retargeting
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This customer received 26 banner ad designs from 11 designers. They chose this banner ad design from Karolin as the winning design.
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Banner Ad Design Brief
Need a set of banner ads for Google Retargeting ads. We're Australia's No.1 Weight Loss Retreat.
Ads should not be animated or flash.
Users have already been to our website (www.ontrackretreats.com.au) and these ads will be used to let them know about a special sale event.
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HEADLINE MESSAGE
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Get $200 off New Year Weight Loss Retreats
(can just say Retreats if the secondary headline is quite prominent as that mentions weight loss retreat)
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REINFORCING MESSAGE
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Australia's No.1 Weight Loss Retreat
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CALL TO ACTION:
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Call 1300 949 144
[Get info now >> ]
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BENEFITS (OPTIONAL)
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If you are able to incorporate any benefits (optional - if you think it compromises the desgin) then...
- Drop fat & get fit
- Change habits
- All fitness levels
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IMAGES
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Our clients are mainly female aged 35-60 and overweight, so images should be related to our retreat locations, and of overweight women. You can pull images off our website at http://www.ontrackretreats.com.au or facebook page at https://www.facebook.com/pages/OnTrack-Weight-Loss-Retreats/194741073892613
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Sizes & Format Required:
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Feel free to provide a sample of 2-4 sizes for initial designs.
250 x 250 Square
200 x 200 Small square
300 x 250 Inline rectangle
728 x 90 Leaderboard
468 x 60 Banner
336 x 280 Large rectangle
120 x 600 Skyscraper
160 x 600 Wide skyscraper
240 x 400 Vertical rectangle
320 x 50 Mobile leaderboard
300 x 250 Inline rectangle
300 x 600 Half-page
970x90 Large leaderboard
320 x 100 Large mobile banner:
970 x 250 Billboard
300 x 1050 Portrait
Formats: gif, jpg, png. We would also want PSDs to let us edit content.
Repeat business likely.
Target Market(s)
35-60yo Women
Industry/Entity Type
Fitness
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- No images of skinny/thin women. Any pictures should be of larger/overweight women.