Social Imagination logo design
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This customer received 70 logo designs from 22 designers. They chose this logo design from R I D as the winning design.
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Logo Design Brief
We are looking for a logo design for a new non-profit organization, Social Imagination.
Social Imagination's mission is to document and communicate -- through a combination of video and audio interviews, graphic design, and photography -- the impact of social policies (eg. housing, transportation, criminal justice) on people and places in the US. Our productions emphasize the human origins and effects of policies, while simultaneously illuminating the range of (more equitable, more just) possibilities that coexist alongside the observable realities of our daily lives.
The ideal logo design would incorporate the words "Social Imagination" and would capture the concept of people and physical space as dynamic entities capable of change. It should inspire feelings of optimism, possibility and momentum. The font and other elements of the design should have a fluid, flowing quality that suggests elastic boundaries.
NOTE ON UPLOADED FILE: I like the way the attached image uses color, size and shape in a way that suggests possibility, physical space and elastic/shifting boundaries.
Updates
Please see uploaded file for an idea of how the logo could incorporate the concepts of land/physical space, elastic boundaries, and possibility.
Added Wednesday, November 19, 2014
Industry/Entity Type
Graphic Design
Logo Text
Social Imagination
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.