Moola Juice Is a startup (Think collage age hip & fun)
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This customer received 81 logo designs from 26 designers. They chose this logo design from ArtTank as the winning design.
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Logo Design Brief
We are looking for a Brand Logo Only.
Our tagline will eventually be "Is the juice worth the squeeze?" if this helps with you artwork ideas.
Mission Statement:
Moola Juice wants to raise the practical money management IQ of every student and family with plans to achieve the American Dream.
Company Vision:
In today’s world many young people are struggling with finances. Neither parents nor schools prepare them for the many financial decisions that they must make as they transition to adulthood. These decisions include selecting the best college for their particular financial and educational situation, paying for their education, budgeting properly for monthly expenses during their college years and then navigating the often difficult financial leap to a job, car, home and true financial independence.
Moola Juice is a place where both parents and students can go to get practical money management knowledge in a FUN, interactive setting that will help them make the well informed decisions that will put them in a position of long term financial stability and success.
Moola Juice is focused on Families and Young People who are college bound, in college, or transitioning to adult responsibilities.
Most financial management websites have a serious tone.
Moola Juice is designed to make practical money management FUN and EASY TO CONSUME. No single info piece should take more than 5 minutes to consume.
We plan to utilize students to create the ecosystem, making it totally FOR them and BY them. We plan to utilize their tribal knowledge to infiltrate the target base and make the site a FUN place to be.
Updates
Additionally, we are thinking a fun, cool cow as our mascot is an obvious choice for visual impact. That may be part of the logo??? or perhaps separate project? just a thought.
Added Thursday, November 13, 2014
Project Deadline Extended
Reason: We have been providing feedback to all submissions as they come in..
We are getting more designs that we like that incorporate a "fun, hip and cool" cow in their logos designs.
We like these better than ones without a cow of some sort.
We have had some logo's incorporating cows we like that are 1) cartoon-ish, 2) caricatures and 3) even one with a more abstract cow. Each has it's own merit and pros & cons.
We see her(the cow) eventually becoming our brand ID and mascot as we go to various collage campus' there for we'd like it as part of our main logo.
We are working with designers currently to fine tune their logo's and wanted to give all designers the chance to resubmit or modify their designs and the extra 5 days well help us get to best possible logo.
Thank you.
The Moola Juice Team
Added Monday, November 17, 2014
Target Market(s)
Think collage, pre-collage and post grad
Industry/Entity Type
Financial
Logo Text
Moola Juice
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be adaptable for web, social media, print etc
Nice to have
- Maybe Green for Moola and Orange for juice
Should not have
- A cheap look or feel