• US$160

• 42 designs

• 16 designers

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Logo Design Brief

Our young start-up designs high-end websites and soical media funnels for local experts. Our name suggests "avant-garde" or being at the forefront of design and web strategy. We use beautiful pictures to support the client's sales message, and we showcase the client's expertise in their trade. The logo must have a high-tech vibe, something related to space age and to power. The colors of the logo must take their clue from the powerful colors of the site (www.vanguardwebsites.com): no pastels. The text going with the logo is the company name.

Target Market(s)

Local and national businesses in the US and Canada

Industry/Entity Type

It Company

Logo Text

Vanguard Websites

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean design, a hi-tech vibe, light reflections
• The logo must not be too busy: it must show well in small dimensions (150x150px for instance) and larger dimensions (300x300px)
• We would prefer a logo that fits into a square (rather than a rectangular one)
• The font must be sansserif. Good clean fonts include Gotham, Roboto Light, Open Sans, but we are open to fonts that are memes for technology (space-age fonts).
• ***** Additional notes after rejecting the first 3 projects ******
• - The logo must have some movement in it. It can't be fully static. If you visualize the Saturn V rocket taking of, there is nothing static in it.
• - There must be some connection between the idea of "vanguard" and the meme designed to convey the idea of "avant-garde" (vanguard).
• - The colors selected initially are optional. Do as you feel best.
• - The idea of the "space suit visor" is not to represent the whole helmet, but to give an idea of a space helmet (it's a suggestion, not a reproduction). The visor hides the human being and gives a human dimension of the Saturn V rocket taking off or in flight.
• - Avoid the cartoonish look. Bold lines are cartoonish, more suited to an icon. We are not trying to design an icon Give definition to your lines, go with a more mechanistic, engineering look.
• - Read the brief carefully. None of the 12 designs we have received so far took our brief sufficiently into account.
• - Pay attention to the "look and feel" cursors: elegant, serious, modern, professional, upmarket: these are the qualities that the logo must embody.

Nice to have

• Some ideas:
• - The golden visor of a space suit (just the visor, not the implements around it)
• - A Saturn V rocket launching or in flight (in fllght seems more efficient)
• - Earth seen either as an Earth rise on the moon or a distant object in space (depending on the POV of the design)

Should not have

• - Cartoonish feel (it's not an icon!)
• - Cartoon characters
• - A "mom and pop" vibe
• - A whimsical vibe
• - A static look

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Files

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