Logo Design Project - Funky new window cleaning operation
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This customer received 47 logo designs from 19 designers. They chose this logo design from Vicez as the winning design.
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Logo Design Brief
We require a new logo for a yet to be launched window cleaning business.
The business will trade as "1300 Squeegee" so the logo must be based on this name.
We predominantly work in the residential market and provide a premium service to our clients - 'premium' can be such a throwaway line however we are owner operated, use bio-degradable products, are always smartly uniformed, and are articulate and polite. We use a web based job tracking system and will have fully wrapped vehicles....
So, we need a design that represents a well structured, efficient and professional operation, that is appealing to the proud home owner and is immediately recognisable.
WE DON'T WANT a brand that says "single operator" working locally. WE DO WANT something that cuts through the barrage of small local businesses and screams of friendly, yet professional.
~ An example of more robust brand in this industry (as an example) is http://www. meninkilts.com
~ Other examples of brands re-defining their industry is http://www.1800gotjunk.com, and http://www.storageworks.com.au.
Please take a moment to review the above examples.
P.S. We prefer a main colour of sky blue, or perhaps green. Secondary colours could be greys. blacks, whites, even orange.
Updates
For your information - Our website design will be similar to the following - http://www.windowcleaning.com. We like the colours, fonts used throughout, and the overall clean styling. This is the kind of image we are looking to convey. Perhaps with a little more edginess.
Added Saturday, January 19, 2013
Target Market(s)
1. Predominantly time poor, houseproud home owners. 2. Secondly - commercial building managers.
Industry/Entity Type
Window Cleaning
Logo Text
1300 SQUEEGEE
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. Use of the 1300 SQUEEGEE name, as this is also the phone words for the main phone line.
Nice to have
- 1. Encourage the design and use of a "man with squeegee" incorporated into the logo.