• A$160

• 37 designs

• 20 designers

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Logo Design Brief

The logo

My family and I are starting a small business. We need a logo designed for our Australian beef Exporting company.

Our customer
- Chinese businessmen
- In the hospitality industry
- They value Australian produce (e.g. wine and beef)

When a consumer sees it I want them to see:
- Quality
- Tradition
- Strength, Trust and partnership
- Australian made-rustic
- Chinese business culture relevance
- Family

The above elements are important to our Chinese customer. I also want the logo to look clean and professional.

The product we're selling is:
- Exporting Australian Beef to China
- We may in the future export other meats and products too.
- Clean and green Beef

Chinese cultural relevance
- The logo must be relevant to Chinese business culture

Colours
- Red: similar tone in the Chinese flag
- Gold: use gold to line the logo
- Blue

Suggestions
- See attachment of drawing
- We could maybe have the outer circle solid gold with red writing 'CHAPLAIN FAUST GIBBS MEAT TRADING AUSTRALIA'
- Then, the inner circle background could be royal blue with

- For more detail on the use of colours go to: http://www.illuminantpartners.com/2011/01/17/color

TOP 10 WELL KNOW CHINESE BRANDS
Take a look at the top brands at: http://www.chinadaily.com.cn/business/2014-04/03/content_17400003.htm

The logo will be used on:
- Website header
- business cards
- Social media icons

Also, apologies for the quick turnaround. I'm really looking forward to seeing what you come up with. I have my family eager to see what our new logo looks like.

Industry/Entity Type

Business

Logo Text

Chaplain Faust Gibbs Family The Quality Australian Beef Co. Meat Trading Australia

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