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International adventure company needs logo for BOOKINGS website
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This customer received 72 logo designs from 32 designers. They chose this logo design from mandex as the winning design.
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A$160
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72 designs
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32 designers
Logo Design Brief
We need a logo for an adventure company BOOKINGS website. The target audience is 25 -45 yr old m & f who are active, fit and adventurous. The logo is for a booking site within the adventure industry so needs to promote confidence to give financial details but not be too serious. We ARE NOT looking for an obvious outdoor theme. The design needs to be clean, fresh and contemporary. It will generally be used on outdoor/landscape images so it will need to pop. The focus is on the brand name. The preference is for low case.
Updates
Project Deadline Extended Reason: Requested by designers Added Thursday, November 13, 2014
Project Deadline Extended Reason: Requested by designers Added Thursday, November 13, 2014
Target Market(s)
25 - 45 year olds males & females who are active, fit and adventurous
Industry/Entity Type
Financial
Logo Text
grukey
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- clear legibility of the word - grukey
Nice to have
- lower case
Should not have
- Blue or green text. This logo will be used on landscape/outdoor images so needs to stand out against that background.