Snow Leopard T-shirt for Wildlife Conservation

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This customer received 32 illustration designs from 13 designers. They chose this illustration design from borzoid as the winning design.
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Illustration Design Brief
We are a cause marketing company that raises money for wildlife conservation groups. We need an illustration for a T-shirt. It is of a snow leopard. I have attached 2 looks that I like as well as image of an actual snow leopard (has longer tail). I like the faded look of the white example, but the coloring and water color look of the second (yawning leopard). I also love the open mouth with red inside. Maybe the leopard could be roaring, but not too scary. I want the leopard to be standing and would like to emphasize it's long tail (snow leopards have longest tails of any big cats as it helps them to balance).
Updates
The designs we are liking the best are the simpler ones. If you look at the example that was attached to the project, we like the white faded example best.
Added Monday, November 10, 2014
Target Market(s)
Millenials who care about wildlife
Industry/Entity Type
Marketing
Look and feel
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