KP Storefront Sticker
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This customer received 34 sticker designs from 6 designers. They chose this sticker design from JLG Studios as the winning design.
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Sticker Design Brief
Kuku Poa Limited is a private limited liability company based in Mwanza that was incorporated in 2010 under the Bahari Bounty Group umbrella. KP is a full service poultry processing company which starts from the hatchery, up to the broiler and processing.
The company has enjoyed a 220% growth since it began with a strong infrastructure to aggressively continue growth within the next few years.
Kuku Poa Ltd lives under the Bahari Bounty Group umbrella. Bahari Bounty Group has been in the food processing industry since 1992, our experience is near unmatched as our processes and products are held against worldwide standards including HACCP, BRC, GMP, ISO-22000, and Naturland.
In order to further aid our sales team, and use the locations of our best customers, we want to design a sticker that can be stuck on the windows of their storefronts to communicate that our products are available here.
We would prefer that it wasn't a 'boring' rectangle sticker with logo and copy on it. We are looking for something with visual interest, and has some impact. Our brand color is red so it has the ability of attracting attention.
The elements to include on the sticker are as follows:
- Kuku Poa logo with tagline
- "Available here"
- Yanapatikana hapa"
- Halal and HACCP badges
- "A bahari bounty group company" in the corner (per the sales brochure)
The last two copy points are saying the same thing, one is in English the other is the translation in swahili which is our local language.
Along with the brand assets, I have also included our sales brochure for reference on how we treat our design so far.
I have uploaded an example of ways in which to make the sticker more interesting.
Updates
Project Deadline Extended
Reason: The designs received are not hitting the mark. Please see the latest update in the brief which will hopefully provide more clarity on what we are looking for. The key is that this is a storefront sticker, so it needs to be impactful. I am getting a lot of round stickers, which really don't work very well for storefronts. To maximise usage of the sticker content area, the least desirable shape is a circle.
Added Tuesday, November 11, 2014
Industry/Entity Type
Industry