Logo Design for Boneyard Motorsports, a used motorcycle parts e-tailer
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This customer received 45 logo designs from 13 designers. They chose this logo design from Blueberry as the winning design.
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Logo Design Brief
Logo design for Boneyard Motorsports. We sell used motorcycle parts on our web site, eBay, Amazon, Twitter and Facebook. Our domain name is boneyardmotorsports.com. I am looking for a logo that is stylized and simplistic that has a graphic element. I really like the "Web 2.0" styled logos. Here is a link to examples of Web 2.0 logo designs:
http://www.designzzz.com/spectacular-examples-of-web-2-0-logo-designs/
This logo needs to stand on its own, meaning someone would want a T-shirt with this logo on it even though they are not into motorcycles. Logo will be used on web site, eBay, Amazon, Twitter, Facebook, stationary, t-shirts, hats and motorcycle decals/stickers.
Graphic elements that could be used are: bones, bone ends, Piston with bone as connecting rod, chain and sprocket, handlebars, two wheels, tombstone, other recognizable motorcycle parts or skull if done right. Please no skateboarding type skulls, evil, mean, gothic or biker gang looking. Search at Google Images "Motorcycle piston and rod". Graphic elements can be cartoonish.
Here is a link to a cartoonish bone I like:
http://www.hittoon.com/450/1097131-clipart-doggy-bone-royalty-free-vector-illustration.jpg
And here is a link to a cartoonish piston I like:
http://www.clipartof.com/portfolio/patrimonio/illustration/retro-blue-white-and-orange-piston-rod-logo-225354.html
And here is a link to a skull and cross bones:
http://www.popscreen.com/p/MTMxMDQ2MjM0/skull-and-bones-funny-cartoon-vector-symbol-Royalty-Free-Stock-
Bylines that we are tossing around are:
I'm going to the Boneyard
I'll meet you at the Boneyard
Pick our parts clean
II'm going to the Boneyard, Motorsports that is
Byline is not part of the logo, just there to give you ideas. Personally I like the colors bright blue, black and grays, but I am open to just about any color. Logo will be used on a white background. The word Boneyard should be more prominent than the word Motorsports.
Some ideas include logo with nice font and subtle graphic element of a bone end, cartoonish bone with "Boneyard Motorsports" carved out of it, pistons with bones as connecting rod and any recognizable motorcycle part made out of a bone. As you can see, there are all kinds of ways you can go with this. Keep it simple and get creative, good luck.
Warren Bell
Updates
Project Deadline Extended
Reason: I am raising the prize value and want to give others a chance to enter some designs. I am also going to edit the brief.
Added Monday, January 21, 2013
I have extended the deadline and have increased the prize value.
Added Monday, January 21, 2013
I have edited the brief for this logo, please check it out.
Added Tuesday, January 22, 2013
I just change the payment type from "refundable" to "committed"
Added Tuesday, January 22, 2013
I uploaded a cartoonish image of a skull and cross bones.
Added Tuesday, January 29, 2013
Target Market(s)
Mostly male ages 20 to 50
Industry/Entity Type
Motorcycle Part
Logo Text
Boneyard Motorsports
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words "Boneyard" and "Motorsports". The word "Boneyard" should be prominent with the word "Motorsports" smaller.
Nice to have
- Some kind of graphic element made up of a bone/skull mixed with a motorcycle part. Graphic elements that could be used are: bones, bone ends, Piston with bone as connecting rod, chain and sprocket, handlebars, two wheels, tombstone, other recognizable motorcycle parts or skull if done right.
Here is a link to a cartoonish bone I like:
http://www.hittoon.com/450/1097131-clipart-doggy-bone-royalty-free-vector-illustration.jpg
Should not have
- No mean, evil, gothic, biker gang looking skulls or bones. No skateboard apparel looking skulls or bones