Zenest Fitness clothing label

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This customer received 265 logo designs from 70 designers. They chose this logo design from ClassyCreatives as the winning design.
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Logo Design Brief
Zenest Fitness is a well established personal training business with international following.
We are branching into clothing and with an emphasis on basic, quality garments.
The logo should represent simplistic style and class. It should be a strong "bold" logo which represents strength and power. It should be able to stand alone as logo on a plain T shirt or as a symbol next to a slogan based shirt.
Our facebook page: https://www.facebook.com/?ref=tn_tnmn#!/PowerHouse.Personal.Fitness has 18,000 likes and we are looking to capitalise on this but we want to keep a brand streamlined. Our personal training logo is currently on their but we want to branch away from that to something different for clothing.
I like symbolic logo's such as Roger Federer, Tiger Woods or Ricky Berens but also like classics like reebok, nike and adidas.
I want the either the words "Zenest" or a symbol. I do not want the words fitness included anywhere and no taglines.
It has to be something that will look good in colour of in black or white.
Target Market(s)
Our target market is males and females aged 15 - 35, middle to higher end sports clothing. It has to be gender neutral
Industry/Entity Type
Clothing
Logo Text
Can be just a symbol or say "Zenest"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must be limited to two colours to help keep the cost of printing limited.
it is easily describable
it must be memorable
It has to be timeless
it should be effective in black and grey scale only
be scalable, so as to suit any application
and obviously suit what it represents
Raster graphics instead of vector
Should not have
- Inappropriate symbols