• US$200

• 66 designs

• 17 designers

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Logo Design Brief

We need a logo design for a new company based in Chicago called UpBeat Music and Arts.

UpBeat provides activities, classes, and instruction with trustworthy supervision for children (ages 6-17). Students who attend UpBeat will learn and grow from a combination of high quality music instruction and character building mentoring and recreation.

UpBeat's initial offerings are in the form of weekly, music summer camp experiences. The goal of the programs is to offer both summer camps and an after-school program that will provide children an opportunity to continue their education and provide students a community to develop and thrive.

Complimenting the musical training will be recreational activities that consist of small group games and sports and that foster team building and discipline. UMA emphasizes relationship building with both mentors and peers, which will create a safe and encouraging community for children to be themselves and to grow.

Target Market(s)

Children from ages 6-17, but focus is on 10-17. Children who are more serious about becoming talented musicians, seeking high quality musical instruction in a fun and creative environment.

Industry/Entity Type

Education

Logo Text

UpBeat Music and Arts

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should focus on the word UpBeat.

Nice to have

• I am not tied to having music and/or art items (i.e. musical staff, quarter note, etc), but exploring this is fine. The main focus of the camps is initially piano instruction, including theory, performance, and ear training. The camp, and center in the near future, provides mentoring, support, and inspiration, using music as the conduit.
  
  Piano instruction is the main focus, so possibly use of piano keys/keyboard, but again, not a requirement, just an possibility.
  

Should not have

• The design should not make any reference to children. I would prefer a more modern, sleek, fun, logo design.

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