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The Yorkshire Draw Competition - Coming Soon Poster
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This customer received 27 poster designs from 9 designers. They chose this poster design from Plimsoll Line as the winning design.
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US$210
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27 designs
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9 designers
Poster Design Brief
Our company is about to start operating a monthly prize competition, where entrants buy a ticket, answer the question and if they get it correct, have a chance of winning £10,000. Tickets will be mainly sold in pubs and restaurants.
This A3-sized poster will be one of the first ways people hear about The Yorkshire Draw. Ideally it will be eye-catching, exciting and stylish. It could feature images of money, or things you can do with significant amounts of money.
Whichever design I choose, I hope to create a range of posters and flyers based on the same fundamental themes - so this design is actually the start of the brand image also, and that means more work for the same designer!
I would like the poster to feature some kind of catchy tag-line, like "Get ready to play..." / "Coming Soon..." / "Prepare yourself for...etc.,
- and also instruction on how they will play - for example - 1)Get a ticket 2)Answer the question 3)Cross fingers, or
1)Get a ticket 2)Fill it in 3)Imagine £10,000. Hold that thought.
or
Get a Ticket - Complete the Question - Good luck!
Also, possibly include this:
"Your'e much, much more likely to win £10,000 with the Yorkshire Draw than a six-number lottery. Why? Because we don't give ridiculously huge prizes that virtually no-one wins, and we'd rather give you more than the price of a round at your local. So we settled with a nice compromise - Ten Grand."
- but overall, its up to you with the design and the wording! If you can think of different wording, give it a go!!
MUST INCLUDE
"We will give 2% of all ticket sales to charities each month."
The cost of entry is £3, the prize(s) are £10,000. The competition will operate monthly, and the first month's competition will start on 1 July 2011. We already have a logo, in lots of different file formats, see attached zip file.
Thank you
David
Updates
Just an update:
Just a point to note - for some reason the image files such as TIF or PNG that I sent to you have messed up colours. The colours should look like they do in the BMP and JPG files :) the colour codes (RBG) are also in a text file in the zip folder if you need them
Thank you!
Added Monday, March 07, 2011
Project Deadline Extended
Reason: One more entry to be considered, arrived just slightly late
Added Wednesday, March 23, 2011
Target Market(s)
Adults, in the UK, both male and female. Usually, the target market will be in a pub, bar or restaurant.
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A nice sort of 'photoshop feel' - basically something that looks really artistic. Lots of posters can look cheesy or overcrowded.
Nice to have
- Something that can be used again and again in different forms to create brand identity.
Possibly include photos of english money, £20 notes for example.
Should not have
- Should not look cheesy or cheap =]