Logo for web application for the advertising industry
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This customer received 53 logo designs from 14 designers. They chose this logo design from Anthony as the winning design.
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Logo Design Brief
We are a small software outfit located in Copenhagen, Denmark and Bangladesh Dhaka. We are developing a cloud based application targeted at marketing professionals in both advertising agencies and marketing departments.
The market we are entering is called marketing resource management. Here some of the key players are: Orbis Global, Aprimo, BrandMaker, Unica. Basically marketing resource management is about orchestrating processes around producing marketing materials and bringing technology into those processes.
Our product is called Marcombox (marcom = marketing communications) and our goal is to be for the marketing resource management market what SalesForce has been for the CRM market. Basically we are coming out with a simple, easy to use product that is much simpler to buy and own than any of the existing solutions.
Core ideas in our product are: share, reuse, organize, orchestrate, know.
Primary medium is our website so the logo should work well in a topbar. Would be great if the logo contains a visual element that can work as an app icon.
Target Market(s)
BtB : advertising agencies and marketing departments
Industry/Entity Type
Advertising
Logo Text
marcombox (could be spelled MarcomBox or Marcombox too)
Logo styles of interest
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must work well for a website and respect that the top bar of a website is expensive real estate. It should fit in a top bar of some 55-60 px. Overall the design we are using in the app is flat, without gradients and 3d effects.
Should not have
- try to avoid using a box as part of the logo - we don't want to get confused with box.com