Mattydale Lay Capital is a small investment firm in Cincinnati that needs a logo.
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This customer received 45 logo designs from 19 designers. They chose this logo design from Pablo Von Crust as the winning design.
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Logo Design Brief
Mattydale Lay is an old firefighting term that describes the method for preparing the hoses on the trucks for more quickly attacking a fire. We need a logo design for this new investment company based in Cincinnati. We are seeking to buy small private businesses ($1 to $5 million net revenue or cash flow). Our approach differs from the market in that we provide a path for the company's management team to once again become majority owners of their company over time.
Our office is housed in a renovated Cincinnati firehouse built in 1896. We want to convey local loyalty, trust, and patience. We are not seeking to rescue poorly-run companies.
Target Market(s)
Both company owners and the second generation senior managers of companies.
Industry/Entity Type
Investment
Logo Text
Mattydale Lay Capital
Logo styles of interest
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Should not include any firefighting illustrations that would convey the message that we are seeking "firesale" companies that are on the brink of bankruptcy.