On Water USA

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This customer received 40 logo designs from 21 designers. They chose this logo design from Bourraq as the winning design.
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Logo Design Brief
The logo should be dynamic and suggest motion and speed. It should be bold and direct. The logo is for a company that provides training for Team USA athletes - elite athletes - paddlers. Paddle dragon boats, outrigger canoes and marathon canoes. We provide clinics, coaching and training plans. The logo should have some water or wave elements to it - not necessarily a wave but something that suggests waves water speed and movement in the logo design itself. The object of the company is to ready athletes for Team USA training so the logo should obviously have a lot of elements that resemble the us flag, us sports, etc. stars, red white and blue etc. Other elements that could be used or added - paddles, dragon boats, canoes etc.
Target Market(s)
Serious athletes ages 18-60+ both male and female
Industry/Entity Type
Training
Logo Text
On Water USA
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- water/boat elements - ENERGY, easily recognized and remembered
Nice to have
- sleek and athletic
Should not have
- no pink or purple or girlie stuff.