Logo Design Project

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This customer received 122 logo designs from 21 designers. They chose this logo design from Zbr as the winning design.
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Logo Design Brief
We need a logo design for the brand name "Nine Elms Seaside".
The logo will be used for an apartment building complex that is located near the seaside. The actual building was built in 1908 and is in a leafy, established part of town. A bit old worldish and heritage. It is a 5 minute walk to the beach, and there are views from many rooms of the water.
Although an older building, design should have an interesting modern take, and be relevant to the modern world of today.
The brand personality will be that of a strong confident person with integrity that cares about delivering a great product of premium quality to the consumer.
Update:
Location of the building is 1728 Yew Street, Vancouver, BC Canada. Have a look at it on Google Maps, and also follow the road down to the Kitsilano Park and waterside area.
For example:
http://orcarealty.ca/archives/5711
Updates
I updated the brief to include the location and view of the building and surrounding seaside in Vancouver, BC, Canada.
Many of the response so far has been too tropical, too much like Florida or California or Carribean!!
Added Wednesday, January 16, 2013
Target Market(s)
potential tenants, of good quality, aged mid 20's to 50's
Industry/Entity Type
Apartment
Logo Text
Nine Elms Seaside
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.