Anesthesia logo
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This customer received 82 logo designs from 25 designers. They chose this logo design from Bourraq as the winning design.
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Logo Design Brief
THE ATTACHED EXAMPLES.JPG FILE SHOWS 3 LOGOS THAT WE DON'T LIKE. I'VE ALSO ATTACHED 3 FILES THAT SHOW SOMETHING SIMILAR TO WHAT WE ARE LOOKING FOR BUT DO NOT WANT TO COPY.
Current website is http://www.resourceanesthesia.com but is being redesigned and the first step in that process is this new logo. We do like the light blue color of the font in the attached example.jpg. We don't want to use needles in logo or anything.
Our company is big on using new technology such as electronic medical records and ipads. Our company doesn't just provide the the anesthesiologist but also a business system.
Words that come to mind when we think of our company and logo are:
very professional
comfort
safety
working together
new
cutting edge
progressive
technology
A majority of our customers are hospitals or other medical facilities and not the end consumer being put to sleep.
********* UPDATE ***************
We have talked with our client and based on more discussion, they decided they want a logo that is some how based on the Diethyl Ether chemical compound that was once used a general anesthetic. See http://en.wikipedia.org/wiki/Diethyl_ether for more information. They also like the blue/green combination.
Updates
I've added a little information to the project brief to try and help.
Added Friday, October 31, 2014
Project Deadline Extended
Reason: Have not had time to review all designs with our client.
Added Monday, November 03, 2014
Got a short email from the client and below is what they said. I will talk to them today and get more specific information to help you.
"The colors on the logos are probably headed the right direction, however multi color would be good also. However, maybe try to get some ideas from the attached wikipedia page. It is for Ether. Maybe the chemical models can provide some inspiration."
http://en.wikipedia.org/wiki/Diethyl_ether
Added Wednesday, November 05, 2014
Project Deadline Extended
Reason: Need a little more time to refine designs.
Added Saturday, November 08, 2014
The client said a few of these recent designs are going in the right direction. An email from the client:
http://rlv.zcache.com/daltons_ether_molecule_mug-ref7be53b9ebc47979d2ec5794ed40a4b_x7jgr_8byvr_512.jpg
Look at the use of the circles on the image of this mug. Maybe simplifying the drawing down to a simple curved or straight set of small circles?
The version you sent this morning is similar to the image on this mug. I think this morning’s image is going the right direction but could be changed in some way that would be better. I just don’t know exactly how."
Added Thursday, November 13, 2014
Target Market(s)
Hospitals and other medical facilities. Doctors and CEO's.
Industry/Entity Type
Electronic
Logo Text
Resource Anesthesia
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Blue or blue and 1 other color such as green or your choice. Must be very professional and high quality. Like abstract designs.
Nice to have
- Custom clean looking font.
Should not have
- Low quality clip art type graphics.
Graphic of needle.