New Digital Storytelling/Memoir Workshop Business Needs Logo Design
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This customer received 49 logo designs from 12 designers. They chose this logo design from DeltaDesign as the winning design.
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Logo Design Brief
I need a logo design for a new company called "A Digital Lifetime".
Tagline: Today's tools for Yesterday's stories
What we do: Through workshops, webinars, and tutorials we teach you how to capture, tell and share your important memories and stories using readily available digital tools. We will help you tell your life story in a format to share with your family now and in the future.
Ideas behind brand:
Grandmother sitting in rocking chair with child on lap, sharing her story on an iPad
Connections between generations
Sharing stories across space and time
Leaving a legacy of family history and wisdom through stories
Bringing the tradition of storytelling on the front porch or around the dinner table into the digital age
Personal growth and healing through storytelling; knowing who you are by connecting to stories of others in your family; helping younger generations get rooted in their family history
Color preferences: blue, green, yellow/gold
Blue denotes the calm, non-pressured way that I teach. It is for the healing that comes from telling your story. It represents time and space that are bridged in the digital environment.
Green is for growth, the future, the family tree, Vines that grow and branch and connect the generations and our hearts.
Yellow/gold is for the legacy of wisdom in our lives and stories. It is for the light of truth we bring to the world by sharing our stories.
Target Market(s)
Clientele:
People touched by illness or tragedy who need to tell their own or a loved one's life story
Grandparents wanting to share stories and wisdom with grandchildren living far away
People with aging parents who want to capture their stories in a format to pass on to their children
Alzheimer's patients and their families
Most have some experience with technology tools such as Microsoft office, social networking sites, and smartphone apps.
Boomers wanting to reminisce about their youth to cope with a world that is changing so fast
People wanting to transfer analog photos to digital; or wanting to organize digital photos into something that tells a story
Industry/Entity Type
Business
Logo Text
A Digital Lifetime
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Text with image
Nice to have
- Some way of combining the digital and analog aspect of the company. The old and the new such as computer cables to vines in font.