• £120

• 42 designs

• 12 designers

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Logo Design Brief

"All About Drumming" is a new company based in South East England/London that will offer a wide range of services such as:

- West African drumming workshops in primary schools, at corporate events and adult workshop events.
- 1:1 tuition on various percussion, mainly drum kit at this time.
- Performance booking of various artists involved with the company.

The logo will be used on the web, and in print and so should be able to scale well.

Target Market(s)

The logo needs to project a sense of total professionalism whilst being fun and colourful. The target market are 15-60 yr olds. First and foremost it needs to appeal to schools and businesses but in a fun manner.

Industry/Entity Type

Artists

Logo Text

All About Drumming

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Something bold, not too intricate but then again not like YODEL's logo for example. Having a symbol would be good but not an instrument as this symbol. Using an instrument could limit the marketability of the logo (a drum stick for example would not apply to West African Drumming). The symbol needs to link with creativity... embody the process of sharing knowledge.

Nice to have

• colour

Should not have

• No musical notation, most of what the company deals with is an oral tradition - not reading from music - so using notation could alienate our target market. Colours - nothing garish for example anything fluorescent is a no go... Pink is also off the table.