• £120

• 23 designs

• 9 designers

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Packaging Design Brief

The design of sleeve for “Dip Temptation” packs, this is a tray of cheese & pizza flavored snack bread.
Sleeve covers the tray and offers two circular windows on the sleeve to show the cheese and snack bread.
With this project we are looking to convey to consumer that he/she is having pizza snack.
This is for the convenience or “food to go” section of the stores.

We have the information that will be printed on the base of the pack including ingredients, pack weight, bar code etc. it is important for the designer to focus on the top and side panels.
There is no limit to the number of colors can be used as we will be printing full color.

Target Market(s)

Any pizza loving person, 12 years and above, office workers, travelers, university students
Convenience stores, shops at airports, train stations, petrol stations.

Industry/Entity Type

Printing

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design for the sleeve on tray containing dip & snack bread that offers two windows to show the contents.
• The sleeve dimension The width is 158mm and Height is 181mm that includes 20mm overlap.
• The tray dimension: L: 160mm W: 75mm H: 27mm.
• Note: The design is more important than getting the dimension correct. All emphasis should be on the top and side panels. We will add the content details in-house.

Nice to have

• Strong emphasis on pizza flavor of the snack pack.
• Re-design of the pack name i.e. the Dip Temptation writing to suit the new design.

Should not have

• Avoid clatter of shapes and writing and color clash.
• The design must tell the content within 10 second of consumer looking at it.

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Files

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