Logo Design - Traditional Archery Supplier

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This customer received 88 logo designs from 26 designers. They chose this logo design from Milos Jovic as the winning design.
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Logo Design Brief
We are a new small company called "Archery Bisconi - Traditional Archery Suppliers" that supplies traditional archery items such as bows, arrows, quivers, belts and arm guards to the general public and also to medieval re-enactment groups. We handmake some of our items and most are made from wood & leather with a traditional/medieval design to them, but we do also use fibreglass and modern materials.
Our customer base consists of all age groups & genders with children being just as important to us as adults. We cater more for target archers and not hunters of live game.
We pride ourselves in our personal touch and approach to providing people with what will suit them best, especially people trying archery for the first time.
We would like to see the use of the colours of red, black & grey in the design. It would possibly show movement and not be too abstract in design.
We would like to see the use of the initials "AB" in a combined/entwined flowing 'medieval' type font that could also be used/adapted as a stamp/label on the handmade bows & leather items.
The final design should have a medieval feel to it, but not necessarily be dominated by that.
Our current logo is quite good but we do not like that the "archer" is a modern character.
Updates
As you are probably aware, our project has closed and we have chosen a winner.
I would like to thank you all for contributing your designs and especially thank those who went to some effort to change and adapt their designs to suit us. As they say, there can only be one winner but I do appreciate the time and work involved in your participation.
Keep up the good work and thank you all.
Added Tuesday, November 04, 2014
Target Market(s)
Very general & spread fairly evenly between men, women, teenagers & children
Industry/Entity Type
It Company
Logo Text
Archery Bisconi
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Nothing ultra modern.