DWL Limited giving GR8advice for over 30 years

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This customer received 38 logo designs from 16 designers. They chose this logo design from White sky as the winning design.
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DWL Ltd is an established financial services company with 30 years experience in the financial services industry. We build lifetime relationships with our clients by providing them with professional financial advice. We journey with them through their financial needs encompassing wealth management, life, health & asset protection and mortgage requirements.
As we are experiencing rapid growth, we are looking for a logo that will be fresh, so something that represents new growth, the future but security and trust. In mind we have a New Zealand koru design theme, but are open to ideas.
If the logo could encompass our main products: mortgages, insurance, investments - that would be great.
We want to adopt the "GR8advice" wording somewhere please.
Target Market(s)
Existing and new clients. Everyone needs financial advice
Logo Text
DWL Limited - Giving GR8advice for over 30 years
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our main products: GR8advice for Mortgages, Insurances and Investments
Nice to have
- As we are experiencing rapid growth, we are looking for a logo that will be fresh, so something that represents new growth, the future but security and trust. In mind we have a New Zealand koru design theme, but are open to ideas.