Logo/icon Brand Design Project

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This customer received 51 logo designs from 17 designers. They chose this logo design from REDcrackers.com as the winning design.

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Logo Design Brief

Need a new logo/icon brand that represents only ORGANIC, FARMER direct foods. Foods that will be supplied by the brand will be, olive oil, honey, figs, avocado oil, oregano,etc.

The font used will be the Billy family Font (image attached) and I need an icon to help define the brand.

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Updates

Have updated the project brief, let me know if this provides more or less clarity.
Added Tuesday, January 08, 2013

I want to thank everyone for their great designs and unique creativity!!  Unfortunately we can only choose one, and our internal team has chosen, congratulations to RedCrackers.


All the best,
Theo

Added Sunday, February 03, 2013

Target Market(s)

North American Woman, ages 30-60, perdominately mothers. This brand will be in supermarkets and need to stick out on the shelf. the icon/brand needs to have an agro, rural feel to it.

Industry/Entity Type

Farmer

Logo Text

Naked Farmed


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Feel free to integrate the icon in with the text or have it above the text. The text used will be the Billy Font Family.

    The icon will be used on all marketing and product placement so it needs to be simple, transferable and cost effective to print on various mediums, ie. labels, shirts, hats
Nice to have
  • No farm animals but an illustration like the cow below that represents, naked farming i.e a naked farmer leaning on a shove only wearing boots and partially hidden by the shovel...just boots or overals...etc
Should not have
  • The icon should not be product specific. It needs to represent a rural, simple feel.

Files
Download all files - 0.0 MB
Payments
1st place
US$200
Participation payments x 5
US$20
Total
US$300

Project Deadline
01 Feb 2013 16:47:26 UTC
Language