• US$150

• 44 designs

• 9 designers

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Logo Design Brief

"Mobilitybroker" is a registered brand which stands for our mobility-services. We sell mobility-services such as transfers for groups and single travelers, shuttles, long distance transfers by coaches, limousines, train and airplane.



Mobilitybroker is a service-company. Service-orientation is the main objective next to "Mobility", which we wish to communicate to our target groups.



Mobilitybroker is going to be an internet platform for "broking" all kinds of mobility-services.



-
Our image is: solution-oriented, perfectionist, dynamic,
future-oriented, friendly, service-passionate

- Following
words express our way of thinking:

Humanity,
need-orientation, solution driven, specialized knowledge,
trustworthiness, reliability, straightness (clear lines), simplicity,
minimalism, movement, ease, modernity, flexibility, continuity,
stability, strength (forcefulness), the tension between abstract &,,
natural/human.

-
Attention: the expression „Mobilitybroker“ says it all, the logo
should emphasize the word, not the other way!

Target Market(s)

Our target market are German and international companies, institutions, trade fair centers, congress-organizers, travel agencies, etc.

Everyone who organizes transfer-services for guests, teams, crews, business-groups, single business travelers, etc.

Logo Text

Mobilitybroker or MB - Mobilitybroker

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Requirements

Must have

• - "Mobilitybroker" (exactly spelled like this, one word, no separations between "Mobility" and "Broker".
  
• 
  
• - Can have: "MB - Mobilitybroker" if it looks good.
  
• 
  
• - Connection of font and logo
  
• 
  
• - ABSTRACT logo symbolizing: dynamic, way, movement, movement from somewhere to somewhere, maybe a very abstract traffic light with green (symbolizes go) in the front and orange and red in the backround or in it.

• -

• Logo colors 1: pantone cool grey3, red pantone 1805 C, blue pantone
• 281 C (main color)

• - or different: color green, if the inspiration is a traffic light
  

• -

• Font: please submit 1 version with a narrow font, 1 version with a
• serife font. Both font types should be elegant, simple, modern.

• Serife

• fonts we like are Chaparral Pro Semibold (may be italic), Cambria

Nice to have

• - minimalistic style-elements
  
• - abstract logo
  
• - very simple design
  
• - dynamics, perspective, movement
  
• - Style and message should be clear, light, unequivocal, futuristic

Should not have

• - any wheels, tires, cars, buses or similar in the logo.
  
• 
  
• - more elements than required for an abstract and minimal symbolisation.
  
• 
  
• - comic-elements