Darren Budd Tyres - DBT
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This customer received 50 logo designs from 23 designers. They chose this logo design from hih7 as the winning design.
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Logo Design Brief
We need a logo design for our tyre fitting company in Brisbane Australia.
We had a logo done for an invoice and business card by snap print a long time ago - nothing fancy. Please see the attachment. We want to move forward and are hoping you can help. Eventually the logo will be used on our first website and for new business cards, stationary and marketing materials such as branding on our tyre fitting trucks and uniforms for our staff. If you are going to mock up the logo on a uniform please restrain from white as our staff members are mainly in the field and get dirty easily. Black would be more ideal. However our trucks are white. Perhaps you can show a reversed out option to meet both needs.
Target Market(s)
Our target is mainly large businesses that need to keep big trucks/major machinery on the road/in operation. We currently do not fit tyres for personal use.
Currently our colours are red and black but we are open to a new look & feel. We generally work and aim to appeal to a male audience. We are an expanding company so the new logo should reflect this whilst also reflecting the reliable, quality and trusted brand values we have worked hard to achieve. We are a grass roots, family owned company who now have a chance to expand due to the loyal customer base of very large companies that we are building.
some of our competitors:
https://www.bridgestonetyres.com.au/light-truck?gclid=CPvZ2IXIo8ECFZd6vQodF1QAqg
Logo Text
DBT - Darren Budd Tyres
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a design that reflects the following:
- strong, rugged, masculine, trusted, credible, safe, QUALITY, durable
- DBT - Darren Budd Tyres
Should not have
- feminine, too trendy, too corporate