Chic, award winning Billboard wanted

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This customer received 34 billboard designs from 6 designers. They chose this billboard design from MustardMike as the winning design.
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Billboard Design Brief
Our restaurant is a modern and chic restaurant with AWESOME service, Fresh seafood and aged steaks in Costa Rica (where great service is a rarity as well as refined cooking).
The restaurant is called Z Seafood & Grill, located in Manuel Antonio, Costa Rica
Our current marketing line is "Z is not fine dining, it's fantastic dining" Our colours are Pantone u498 blue and black as background
Go to our web site to see our style www.Zseafoodgrill.com
We have secured a 3.5 metre high by 9 metre wide billboard on the main highway and looking for an outstanding design to drive traffic to our business.
People associate Seafood too much with our restaurant, so we want to have our logo very present, but have the words "seafood"; "grill"; "aged steaks"; "lounge" kind of floating around the Z so that people don't associate our restaurant with only one type of food.
REMEMBER THIS BILLBOARD IS ON A MAIN HIGHWAY THAT PEOPLE ARE TRAVELLING AT 55 MILES PER HOUR!
check out our tripadvisor for customer reviews: http://www.tripadvisor.com/Restaurant_Review-g309274-d4112658-Reviews-Z_Seafood_Grill-Manuel_Antonio_National_Park_Province_of_Puntarenas.html
Target Market(s)
Travelling American & European Tourists to National Park,
Font styles to use
Other font styles liked:
- Century Gothic
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Want a fun and interesting billboard that engages people, not a static information "Logo, name, phone number"
- Needs to have phone number: 2777-6948
- Needs to have Tripadvisor logo
Nice to have
- See attached ad done for a local magazine for the "look"