• A$130

• 13 designs

• 5 designers

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Flyer Design Brief

We are a fitness studio called Azzurra Fitness, offering Personal Training, Group Classes and Outdoor Bootcamps. We need a double sided A5 flyer designing by close of business Tuesday 14th (AEST). The flyer needs to represent our 'functional and fun' approach to health and fitness. It is important that the designer understands the meaning of 'functional' in a fitness environment, and is able to bring this through into the flyer. The words 'Feel Great for Summer!' should feature prominently, and it should be immediately recognisable the type of industry we are in. We feel the use of good, appropriate imagery is paramount. We want it to be interesting and draw the potential client in. The flyer needs to advertise two 'Introductory Offers', which will be $19 for a 60min Health & Fitness Review, or $29 for the Review + 2 weeks Unlimited Classes. We see the front of the flyer dealing with the 'Feel Great for Summer' and the offers, whilst the rear of the flyer would have our class timetable (attached) as well as some other wording and/or bullet points about what we do. However, the style and design of the timetable is not set in stone and we are happy to give design freedom to make sure it flows with the rest of the flyer. An example of wording and bullet points could be...

''Azzurra welcomes all abilities and ages. With a real ‘lifestyle’ approach, we believe health and fitness should be functional and fun!''

- weight loss
- toning and conditioning
- strength and endurance
- programming
- flexibility and balance
- older clients
- training for special events

Whilst our brand colours are blue at present we are rebranding in the new year (new name, new logo, new colours), and our new colours will be orange and grey on a black background. We ideally would not want the flyer design to go to waste, and therefore need to be able to keep the design and layout but integrate the new branding and colour in the new year.

The flyer will obviously need to feature our existing logo and colours (attached) as well as our contact details, and maybe even some words like 'Book in now and get started straight away!'

www.azzurrafitness.com.au
02 9558 7770
Rob: 0418 225200
Ben: 0430 239340

Industry/Entity Type

Business

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