• A$140

• 28 designs

• 9 designers

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Flyer Design Brief

We need a flyer design to hand out at a trade fair to potential clients. We are digital PR platform service called Press Loft. see www.pressloft.com.au

We specialise in Product PR for brands in Interiors, Gift and Baby sectors as well as directly with PR Agencies. we're currently working with 100's of brands.

We work very differently to traditional PR Agencies, we streamline the process by having all content for clients and journalists available online 24/7. our core service is the high res image library for journalists.

The flyer will be handed out at our trade fair stand and also outside the fair halls. As there will be a lot of other stands at the fair we need the flyer to really stand out and ensure our special promo of a Free Period is loud and clear.

Two sided flyer. On side focusing on the free trial promo, the 2nd side with more copy about what we do.

We had an A5 shape in mind in portrait orientation. The idea is a clean and easy-to-read design which really emphasises:

'FREE PR FOR YOUR STORE!'
then:
"60 Day Free Trial only for Design Life visitors" on one side, with a small intro into what we do with a tag line or two.

a special URL to register/get more info will be given. and a big promo code should be highlighted too eg: Promo Code: DL13AU

tag lines to use:

www.pressloft.com.au is Australia's online PR tool for companies in the Home & Gift industry.

Generate press coverage for your store 24/7


Then on the reverse having a little bit more info about how we work. We've used the below key messaging in the past so if this could be incorporated into a graphic to help give people an instant understanding of our service visually, that would be ideal.


Generate press coverage for your store 24/7

1. UPLOAD:
your high res product images and press releases to Press Loft along side 100's of big name brands

2. REACH:
our network of over 700 journalists from leading publications, 24/7

3. TRACK:
which journalists have been downloading your images and where you will be featured

It also needs to say something like 'visit us in the Business Lounge at Design Life if you'd like more info' - in smaller font.

Target Market(s)

Homeware and Gift shops or online retailers in Australia

Industry/Entity Type

Digital

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A5
  
  include logo
  
  Must include our lime green colouring
  
  There will be 100's of other companies promoting services at this fair so we need our flyer to stand out and have the 'free trial' offer really pop.
  
  Must be a clean and modern design, letting the key message and the free offer stand out.
  
  We are a creative, innovative, effective and personable web-based service, so we want the marketing material to reflect this.
  
  Supply in CMYK, high res PDF. Images should be 300dpi and 3mm bleed.

Nice to have

• Other colours we've incorporated in the past are purple, bright aqua blue, grey and bright orange - see our website for colours. Open to ideas if you think other colours work well.
  
  Ideally have some small client logos across the bottom too.

Should not have

• We want a modern design only, no traditional fonts or graphics.
  
  
  
  
  
  
  

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Files