• US$310

• 23 designs

• 5 designers

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Label Design Brief

Aesthetic: Scientific, modern, wellness , health/nutrition focused.
Design: Think Breaking Bad meets $10 Cold-Pressed Juice Brand. We are a fun company with a seriously healthy product and message.

Label will wrap all the way around the bottle, leaving about ½ “ above and below to show a little peek of the actual product in the bottle. The body of the label will be a color. This will not be a clear label.

Bottle Specifications:
Material: Plastic
Weight: 16 oz.
Height: 6.615”
Diameter: 2.070”
Label Panel: 5.042”H, 2.070”D


Bottle Front:

1. Logo and Motto (see jpeg)
BRU: Power Bone Broth. REBUILD from Inside. Total 6 formulations, or SKUs.

2. Background Design: Creative, background uses of molecular structures for gelatin, collagen, calcium and glucosamines. This can wrap around the bottle, not necessarily just on the front. We want people to be intrigued by the product, and see immediately that it is a beverage with significant health benefits.

3. Formulations. All dummy. Actual to be provided once winner selected. In each one, we would like to see the letter “O” put in a creative hexagonal or scientific format, subtle, but different from rest of the letters.

1) GREENO (green)
2) GLOBO (bright pink)
3) BION (color of steel)
4) IMMO (turmeric like yellow)
5) BRAINO (your creative choice of color)
6) CAFFO (dark brown)
7) KTON (red and royal blue)

4. SKU specific Phrase: Dummy for now, to be replaced with actual after winner selected. 6-8 words. Each SKU will have its own, quirky, 6-8 word phrase, e.g. :” Like your body’s own personal trainer” We see this as either on the very top or very bottom of the label front, with its own callouts identifier.

5. Ingredients MUST be highlighted in a creative manner on front of bottle, they do not all have to be in the same font, whatever you think looks best: (actual ingredients to be provided once winner is selected). Please see other fresh individual bottle juice companies for comparison. Dummy ingredients to use for purpose of contest, for each formulation: Chicken, Onions, Carrots, Celery, Herbs, Parsley, Thyme, Basil, Sage. Each formulation will have separate list of ingredients, on average 8-10.

Bottle Back (Since this is a 360 wrap, the back of the label will be include the back and sides of the bottle, encompassing greater surface are than the Front)


1. About BRU. Dummy Text, to be Replaced once winner selected, less than 100 words: [Rich in things only mother nature provides, bone broth is nutrient dense, with health benefits that have been recognized for hundreds of years. But you don’t need to labor over the stove for hours anymore. We are proud to do it for you, and bring to you a product that will have you saying, “this is not your gramma’s chicken soup”.]

2. Shout Outs Area #1 : Non-GMO, Gluten-Free, Sugar Free, Organic Where Possible.

3. Shout Outs Area #2, can be horizontal, vertical, along an edge, etc. Please use your creativity for layout and design. : Dummy text for now, to be replaced once winner selected: aminos, magnesium, calcium, phosphorous.

4. Our Social Mission (Dummy): BRU provides nutritional bone broth to charitable causes that seek to end hunger. For more details, please visit BRUBROTH.COM.

5. Instructions Area: Keep Refrigerated. Heat on Stovetop for Best Results and Maximum Nutrition. Do Not Microwave this product.

6. Nutrition Label (to also include Ingredients, etc.). Please use dummy label for now.

7. UPC Area: Use Dummy UPC for now.

8. Manufacturing: Made in the USA.

9. Website: Visit BRUBROTH.COM

10. Other (small font): BRU is a food product and is not intended to diagnose, treat, cure or prevent any disease. If you are pregnant or breastfeeding, please consult with your healthcare professional before consuming our products.

Industry/Entity Type

Nutrition

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