• US$390

• 43 designs

• 18 designers

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Logo Design Brief

Creative Brief

Date: February 18, 2011

Project: LTPAC HIT (Long-Term and Post Acute Care – Health Information Technology) Collaborative Logo/Identity

Project Summary:
LTPAC HIT needs a logo/identity designed. It presently uses a generic icon pulled from icons available on-line, and which is used by many other organizations.

Introduction:
Long Term Care (LTC) is a variety of services which help meet both the medical and non-medical needs of people with a chronic illness or disability who cannot care for themselves for long periods of time.

LTC providers focus on:
- coordination of supportive services and care
- restoring and maintaining health
- wellness and functional abilities
- meeting the needs and goals of each person receiving care and their families

This focus requires healthcare technology to facilitate:
- shared care and transitions of care and
- person-centered longitudinal health and wellness records,
in order to ensure a person receives affordable, quality and coordinated care.

Examples of LTC providers include:
- home and community-based care services
- nursing homes
- assisted living
- long-term acute care hospitals
- rehabilitation and post-acute care facilities
- hospice
- chronic disease and co-morbidity management
- wellness providers

Background:
Founded in 2005, LTPAC HIT is a collaborative committee with representation from several healthcare organizations.

LTPAC HIT Vision: Enhancing quality in long term/post acute care and services through the meaningful use of health information technology.
LTPAC Mission: working as an industry with government policymakers to ensure resources, technical standards, and provider knowledge are aligned with the nation’s growing need for long term/post acute care and services.
In summary, LTPAC HIT collaborative is a group of stakeholder associations who recognize their common interests and vision for health information technology (HIT). The collaborative was formed to advance HIT issues through coordinated efforts, hosting of an annual LTPAC HIT Summit and publishing of a document that provides guidance on HIT issues.
A logo/identity is needed, and must be flexible for use on website, and in electronic and print documents (including presentation materials).


Target Audience
- Healthcare provider organizations
- Health/healthcare policy-makers
- Vendors (any company that provides a healthcare/technology product or service)
- Payers (such as insurance organizations)


Specifications
• Approach should reflect the combination/integration of healthcare and technology
• Approach should reflect a sense of wellness/well being
• Approach should be fresh and progressive
• Colors and font are open to recommendations (not too flamboyant)
- Logo can have the initials: LTPAC HIT
- A version of the logo could potentially have a design and the name spelled out below, but it's very lengthy:
Long-Term Post-Acute Care Health Information Technology Collaborative

Logo Text

LTPAC HIT