• A$160

• 66 designs

• 19 designers

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Logo Design Brief

What is the purpose of the logo?
To symbolise the efforts of a group of cyclists as they ride Across Australia to increase awareness of mental illness along the way while also raising funds for the Black Dog Institute.

Who is the target audience?
Sponsors, supporters, participants, community groups along the route, government, business, the one-in two Australians who suffer from a mental illness.

What words should be included in the new logo?
TourXOz; Tagline: #Exerciseyourmood

What images/icons do we want to include?
The Logo needs to be visible/strong enough to go on a Website banner, as part of a signature in an email, a Facebook picture and on a business card.

What colours do we want to use?
Designer to decide – suggest colours within the Australian landscape.

What is our slogan or tagline?
#Exerciseyourmood


What are we offering?
1. Mental illness support.
2. The challenge of enduring a 3,700km relay ride across Australia.
3. The physical and mental benefits of cycling.

Industry/Entity Type

Health

Logo Text

TourXOz; Tagline: #Exerciseyourmood