Asandze Partners Logo Design Brief - UPDATED

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This customer received 120 logo designs from 62 designers. They chose this logo design from Sakura Miyuki as the winning design.
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Logo Design Brief
We invite you to design our corporate logo. In addition to being professional, unique and modern it should capture who we are as summarised below.
Cool, neutral colours are preferable but use of other (bright or warm) colours is not ruled out. Please AVOID pastel colours, focus on professional and create something new. The designs previously submitted were similar to those that exist already
Who we are:
A 100% women-owned multi-industry investment holding company. Our activities can be grouped into three main categories:
1. Traditional Investments – We identify investment opportunities in sectors where there is a need to increased the participation of women (e.g. Energy and Telecommunications)
2. Impact Investments – We seek opportunities in sectors that have a direct impact on the greater good (e.g. Health and Education)
3. Women Empowerment Foundation – A vehicle specifically created for the empowerment of women, through financial education amongst other things. The empowerment of women is at the core of Asandze Partners’ mission.
We are based in South Africa, but our ambition is to expand firstly into the rest of Africa, and then into rest of the world. We therefore view ourselves as a global company.
Name origin:
“Asandze” is a SiSwati (The official language of Swaziland and one of the 11 official languages of South Africa) word which means “let there be more”. This name was chosen as it captures our ambition, to create “more” for our investors, our investees, the community of women that we partner with and ourselves.
Updates
Project Deadline Extended
Reason: Designs posted so far have not sufficiently met the requirement. The budget for the project has been increased and the brief updated.
Added Wednesday, December 24, 2014
Target Market(s)
Professionals in the corporate/ financial services sector as well as business owners and executives.
Industry/Entity Type
Investment
Logo Text
Asandze Partners
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Do not include include illustrations of the African continent, flowers or feminine forms.