• A$200

• 76 designs

• 21 designers

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Logo Design Brief

We are creating New Zealand's "go to" site for all things "leggings" (leggings.co.nz). We will be stocking all kinds of leggings ... from risque to comfortable to merino to kids to active to cotton to high-end designer, etc., etc. We'd like a cool, sleek logo that says "yeah these guys are legitimately New Zealand's "go to" leggings site ("THE" place to go)". We are using the following Magento template for the site: http://meigeeteam.com/product/fresh-magento-theme/livepreview/ This does not necessarily reflect the final color scheme we will use with the site. A one color logo is preferred as this will improve portability and ease of use. Ideally the end deliverable will be an Adobe Illustrator file. Can't be corny but needs to be relevant.

EDIT: We are not looking for an overtly feminine logo. Ideally, we'll end up with something clever, relevant and not cliche and a bit more than a typeface logo .... if possible.

Target Market(s)

Anyone in NZ likely to wear leggings. This is most likely to be women aged 15 to 50. However, this site will almost definitely serve males and children as well so can't be overly feminine. This last point is important.

Industry/Entity Type

Product

Logo Text

leggings.co.nz

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simplicity, elegance, clean lines, strength, clear meaning, uniqueness, clarity when scaled small, memorability.

Nice to have

• Single color

Should not have

• More than 2 colors, over-emphasis on the sexy aspect of leggings