• A$250

• 14 designs

• 4 designers

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Wordpress Design Brief

New website for tile company Pave` Website Design Brief

Images: https://www.dropbox.com/s/bi3s8a5nz0qxmvl/Pav%C3%A9%20pics.rar?dl=0

Logo: https://www.dropbox.com/s/nwnnt7iflvopk79/Pave_Master_CMYK.eps?dl=0

Background Information
- New site
- Domain Name is www.pavetile.com.au

• What does the organisation do?
Pave` is a brand new retail outlet specializing in porcelain and ceramic tiles imported from Italy and other parts of the world.

This business will focus on providing the latest styles and designs from across the world. The main target market will be architects, designers and builders as well as the general public.

What do I want to achieve from this website:
- Speed- fast loading times, and efficiency
- Integration- Building on the most suitable portal
- Design- slick design to match the pave` branding
- Strong & Clear Message- easy to read content, photos of products and showroom. Each product to have small description detailing specifications.
- Easy navigation- direct and limit click throughs to reach product
- Adaptability- ability to include, add and change content easily; and be mobile, tablet friendly
- Interactive & Build a social community – engage user with style video’s and invite them into our social network, subscription to blogs and newsletters

Target Audience
• Who is our target audience?
- Architects, designers, builders and home renovators
- Online location & activities:
o At work – lunch break browsing
o Home- browse on tablet or phone
- Types of sites visited:
o Houzz.com, vougue living, kitchen and bathroom renovation sites
o Facebook, Instagram, Pintrest, Twitter
o Sites of competitors: signorino’s, urban edge, Beaumont tiles, bespoke tiles, artdomus

• What will they come to the website for?
– Research products before coming in to store
- Browse
- Connect to our community- (social media, EDMs, blogs)
- review of similar products
- Contact details
- Learn about the brand and who we are

Content
- About us- bio, story of Pave`
- Collection
- Connect – social media, EDMs, blogs
- -Projects and media
- Contact- fill in an enquiry form, address, emails (Customer Care & media enquiries)
- Make an appointment

• The variety of content available to tell the story:
- Imagery (photos sourced direct from suppliers)
- Video
- Text

• Privacy statement & Terms of Use - include Google friendly privacy statement if using Adwords, AdSense

• Who is going to write the content, or edit the old content for the new site?
Ada and Luke with help of website designer, and SEO expert

Call to Action
• What do you want people to do when they get to the site?
- To get enough information about a product yet still leave enough to the imagination
- To encourage them to visit the store
- Sign-up to the newsletter in order to build a database
- Connect with us on social media platforms

• What are the two most important calls to action that will be on the home page?
1. The Pave` branding and logo
2. ??




Social Media and Sharing
• Where do you target audience(s) spend time online?
- Instagram (following degners, architects,tile companies etc)
- Pinterest
- Twitter
- Linkedin

• What avenues do you need for sharing your content?
- Links on the page using Social Sharing

What Social Media presence is needed on the site:
- follow us on twitter
- Instagram logo
- Pinterest logo- I want the user to be able to pin direct from look book page

Functional Requirements
Content and calls to action required in the website, include:
• A blog
• Social media widgets for activity stream
• Advertising or promo section

Design Assets
• Colours
• Style guide
• Imagery

Design Ideas

• Competitor’s websites
1. www.urbanedgeceramics.com.au
2. www.signorino.com.au

Industry/Entity Type

Retail

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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