Short Hand Logo - Bloke Undees - Gym Apparel

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This customer received 74 logo designs from 19 designers. They chose this logo design from Ray Gunn as the winning design.
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Bloke Undees, a premium mens underwear label from Australia, has expanded into mens active wear, specifically training gear/gym apparel.
Our underlying philosophy is Performance. Comfort. Style.
Essentially, we need a short hand logo that can be easily recognised in elegant minimalist usage, very similar to brands like Under Armour, Aesthetic Revolution and me undies.
It needs to look modern and stylish, without looking too feminine. Suited for a predominately sports wear brand.
Industry/Entity Type
Gym
Logo Text
BU (short hand for Bloke Undees) or happy to see alternative ideas based on our logo
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Background as Logo will be used in embroidery.