Wellington Spring Network Logo Design
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This customer received 51 logo designs from 20 designers. They chose this logo design from Digital Waltz as the winning design.
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Logo Design Brief
Wellington Spring Network is a grassroots network for public servants in New Zealand to discuss their innovations, issues and ideas for improving the public service. The aim is to use the network to give voice to the public sector so that they can provide free and frank advice to the New Zealand State Services Commission, the government department responsible for change in the public sector. The network aims to bring public servants from a wide range of departments together and help break down silos that exist not just between but within government departments.
To provide public sector solutions to public sector problems.
Think - talking truth to power, the elephant in the room, the emperor has no clothes. positive powerful information from the coal face directly to those that need to hear it.
Updates
Project Deadline Extended
Reason: to give you more time - personally I hate to be hurried! Have not seen any designs yet so have not rejected any either. Doing this from my own pocket cos I think it is a good cause.
Added Tuesday, September 30, 2014
Target Market(s)
Public servants - to convince them that this is something they want to be a part of.
Industry/Entity Type
Government
Logo Text
(Logo) Wellington Spring Network (tagline) Intelligent Public Service
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Have just added the tagline "Intelligent Public Service" - this can sit under the logo and does not have to be part of the logo design but should look part of the overall image
Nice to have
- possible colours - duck egg blue and chocolate but feel free to do what you thinks works