• €150

• 42 designs

• 12 designers

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Logo Design Brief

My product is an electrolyte drink concentrate for use as a sports drink. I am currently considering 2 names, Stasis or Substation.

I want the logo to consist of 1, 2 or 3 electric eels, preferably shaped like an S to represent the S's in the names. I want the Electric eels to be a standalone image and not form a part of the words e.g. do not want the eel to form the S's of the name.

The colour scheme used is crucial for this. This will be a food product so the image needs to be easily recognisable on the shelf or in promotional material.

There are two ways of making an eel look electric that I am aware of
1. Incorporate a lighting bolt into the image (obvious)
2. Put it inside a black triangle on a yellow background to represent the international high voltage warning sign (less obvious, perhaps a little too abstract)

A couple of other original good ideas have come through but I am not prepared to share them.

Although 29 designs have been submitted to date, there is currently only one that is in serious contention so there is still a good opportunity here.

Target Market(s)

The market is specifically sports people

Industry/Entity Type

Product

Logo Text

Stasis or Substation

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Electric eels