• US$220

• 28 designs

• 12 designers

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T-shirt Design Brief

African Impact is an award-winning volunteer travel organisation with responsible, fun and exciting projects in over 12 countries across Africa. Our core focus is responsible travel and making a positive impact on the communities and animals we work with – and giving our volunteers an African experience they’ll never forget!

We are looking for an exciting new T-shirt and hoody design for the gear we sell to our volunteers and third parties (and wear ourselves!). We need something that will appeal to people of different ages from different cultures all over the world (although most of our volunteers are 18-25 years old from UK, Europe or USA).

Check out our website, www.africanimpact.com for more info on who we are and what we do. You’ll also get a feel for our brand by having a good browse through the site.

We don’t want you to redesign our logo; it will appear as is on the T-shirt (see the attachment for our logo). We need a design that appears independently of the logo and that reflects our company ethos and attitude.

These are some words/ideas that we feel the design should be in line with/evoke:

Environment
Change
Connect
Inspire
Conservation
Volunteer
Impact
Fun
Wildlife
Responsible
Africa
Sustainable
Explore
Empower
Travel
Adventure

We don’t want to see ClipArt elements – we want original designs. Other than that, we’re leaving it open to you to get creative!

Target Market(s)

International volunteers across all ages, with a love for travel and adventure and a desire to help others and leave a positive impact!

Industry/Entity Type

Travel

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are open to new ideas - so feel free to go crazy! However, we would like our brand colours to be incorporated and the design to reflect our ethos. Look to our website for inspiration: www.africanimpact.com

Should not have

• No Clip Art elements please! If you incorporate text, please don't use Times New Roman or other Serif fonts.

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Files

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