Loans Banner

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This customer received 18 banner ad designs from 7 designers. They chose this banner ad design from Karolin as the winning design.

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Banner Ad Design Brief

We are a web-based company that compares, on behalf of our customers, the best loans options offered by different banks (i.e. loans with lowest interest rate etc. ).
We want to develop a line of desktop animated-banner-ads, targeting 'public employees' and 'retired people', which will be posted on other websites.

The main features these banners must contain are the following:

- Sizes: 300x250; 120x600; 160x600; 300x600; 468x60; 728x90
- Max size of each file: initial file load=150Kb, polite load=2MB
- Animated: flash/GIF, 30 seconds maximum, frequency: 24 fps (frames per second)
- Must contain the logo of our company (that you can find as attachment). The logo should not be too big, as we aim to emphasize the message more than our brand.
- Must look formal
- We provide you with the precise wording the banner must contain. (The ad is in italian, therefore we add also a translation just for you to understand).
-Use a colored background (no white, no yellow, no black), as the banner will be posted on websites with white background
- Try to use all the available space: make the images (if you decide to use them) and text size as big as possible. Don’t leave too much empty space.
- A 'call to action button', which customers are supposed to press to open our website (Keep the Call-to-action button visible in each frame so that it never disappears)
- All the banners must be in two versions: one with text (that we provide) within the CTA button; one with the logo of our telephone number (that you can find in the attachment) within the button [ in this image substitute the words “NumeroVerde.com “ with “Per maggiori info, chiama”]

Banner Text:
Cerchi un prestito?
Per dipendenti pubblici, statali o pensionati
Fino a 60.000€ con tassi dedicati

CTA text:
Cerca qui!

(Text Translation:
Need a loan?
For retired or public employees
Up to 60.000€ with subsidized rates. (try to emphasize this part)
CTA translation :
Have a look here! )

N.B. the english translation is just a helpful tool for designers and must not be included

The project expires on Tuesday. However, we aim to finish before, therefore the first who will submit a good design will be the winner even before that day.

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Updates

Project Deadline Extended
Reason: Some more days to improve what you've done, following guidelines I gave to each one.
Added Tuesday, September 30, 2014

Industry/Entity Type

It Company


Look and feel

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Files
Download all files - 0.1 MB
PNG
Payments
1st place
€100
Participation payments x 2
€20
Total
€140

Project Deadline
05 Oct 2014 07:26:09 UTC
Language

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