• A$400

• 115 designs

• 36 designers

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Logo Design Brief

We are in the process of giving our brand a new look and facelift! We found that the previous logo and theme we had was far too corporate and portrayed too much of an academic background. This image did not match the product we offer… so it’s time for a change!

The name of our company is WIGU and it stands for “When I grow up…”. The tagline is to provoke thought in children and encourage them to think about their goals and dreams. WIGU’s mission is to extensively prepare school-aged children for adulthood by equipping them with the right set of habits and skills through the power of role-play. We teach real life skills such as communication skills, social skills, etiquette, financial skills, money management, emergency procedures and domestic skills.

WIGU uses an enormous variety of props and costumes to transform a classroom into the real adult world, making learning as realistic as it gets and fantastically exciting for children. Just to name a few, the WIGU program involves students role-playing a dinner party to learn about social etiquette, a day at the beach to learn essential safety and emergency procedures or even a day in the lives of mum and dad – teaching essential everyday skills. Kids come to our centre to practise being an adult so that when they enter the real world, they are prepared and ready. They leave our school more confident, independent and capable.

The style of our classes is fun, interactive, action filled, role-play based, innovative and creative. Our target market is primary school students aged 4-13. We want our logo to reflect the style of our classes and to have the following elements: bright, fun and educational. It needs to include both the acronym WIGU and what it stands for “When I grow up…”.

Please refer to our website for more information on what we do and our old logo.

www.wigu.com.au

However, please remember that we are wanting to create a different look to what the website portrays.

For some inspiration, please refer to pictures attached for logos we like the look of.

Target Market(s)

Kids aged 4 to 13 and their parents.

Industry/Entity Type

Communication

Logo Text

WIGU (When I grow up...)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Vibrant, bright, fun and appeals to kids.

Nice to have

• Creative use of the letters in the acronym to represent something graphically too.

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Files

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