Software Company Banner Ad

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Contest winning design

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This customer received 25 banner ad designs from 8 designers. They chose this banner ad design from Karolin as the winning design.

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Banner Ad Design Brief

We need a banner ad in two sizes. 728x90 and 300x250.
They should have strong similarity to the following ads:
http://www.moat.com/search/results?brand[0]=bing&ad=5777135
http://www.moat.com/search/results?brand[0]=microsoft&ad=5789298
Idea will be very similar. We want the same grey color, white text, and a realistic owl that blinks. The owl should have dramatic, bright, yellow eyes. The text will animate "from the top" as in the example. Though the logo animation will be different, all text and non-logo animation should match the animation in the example advertisements. The text will rotate between the following four sentences and images.
Looking for a provider of procurement cloud apps?
[Images - attached below]
The experts really liked our ISM booth.
Get great results with every procurement. [Learn more]

There are three vector files attached below. Feel free to change the colors as necessary to match the color scheme of the ad. We need one 2013 and one 2014 award in the ad.
The awards could appear simultaneously, could swap with each other or could appear in succession. Animation is acceptable.

There is an additional vector file with the company logo. The company logo should go where the Bing logo is in horizontal ad. The company logo should go where the Microsoft logo is in the block ad. The example ad has two logos. We will only need one logo on our ads. The logo should be changed to the color of the text used for the ad (white).

The owls eyes should slowly blink two times (as in the example).
The owl eyes should immediately grab someone's attention and all colors should compliment these eyes.

The [Learn more] button should have animation. The button should match the color of the owl's eyes. There should be a line/gleam/glare of light that travels across the button. The button should be embossed with the subtle animation occurring each time it appears.

Ads should be done with flash. We will need the source files and the names of any fonts used at the end of the project.

Thank you and please do not hesitate to contact with any questions.

Info Icon
Updates

Project Deadline Extended
Reason: We have contacted several photographers to see if the alternative owl images are available on iStock, Shutterstock or similar. The duration extension is to accommodate this.
Added Monday, October 06, 2014

Target Market(s)

Target customers are procurement department employees of large companies.

Industry/Entity Type

It Company


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

7f7f7f
ffc214

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 2.8 MB
AI
AI
2014 Monday, 22 September 2014 17:54:27
Monday, September 22, 2014
AI
Payments
1st place
US$205
Participation payments x 4
US$20
Total
US$285

Project Deadline
12 Oct 2014 18:07:20 UTC
Language

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