• US$200

• 63 designs

• 21 designers

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Logo Design Brief

This is a logo that will be used for patient facing materials across many theraputic areas. The ask is to incorporate the idea of quality into the primary care logo and then extend that the Value Partnerships. Our value proposition is that we provide our members access to high quality doctors and the logo should exemplify this. it should also represnt supportive/caring.

Essentially there will be two logos for Quality Blue with the differing sub text:

- Quality Blue Primary Care
- Quality Blue Value Partnerships

Quality Blue is the actual title of the program. The copy "Primary Care" and "Value Partnerships" are sub text.

Aside from the above text, the BLUE CROSS BLUE SHIELD Image must be included. http://www.bcbs.com/

Target Market(s)

Patients and Medical Practices

Logo Text

Quality Blue Primary Care/Quality Blue Value Partnerships

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - http://www.bcbs.com/ - the logo found on this website for the Blue Cross Blue Shield Image
  
  - Text:
  
  Logo A: Quality Blue Primary Care
  Logo B: Quality Blue Value Partnerships