Website design for Enviornmental cleanup company

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This customer received 12 web designs from 8 designers. They chose this web design from Fielding Ideas as the winning design.
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Web Design Brief
Looking for a home page website design for a client. We develop using the Joomla platform and would prefer the design fit the 960 grid (http://960.gs/) but not a requirement. Attached files have many notes from our creative brief with client. The powerpoint file has "notes" for some of the slides for further explanation for the images or designs on the slide.
Existing web site: http://www.wh-m.com/
W&M's best skillset is compliance within Texas environmental regualations; however web site should reflect that they are dominant player in the overall market and be able to attract out-of-state companies that have offices or locations inside of Texas.
Difference makers...
when work with big firm you only get junior level consultants however here you get to work with senior level consultants
"Expedited closure": Many companies will go on a monthly retainer to clean the environment contracted for and end up taking more time to complete a job. W&M has documented examples of speedy cleanup and finalization of cleanup needs.
On "Expertise" sub-pages they will want to put the senior level consultant's photo and link to his bio on those pages. Example:
* Government: Bill White
* Industrial EHS: Sam Strong
* Oil & Gas: John Goodman
* Real Estate: Ricky Fonn
Imagery:
* Texas imagery
* Clean Environment / Nature
* Professional / Experts in enviornmental cleanup
* Regulatory experts
* Clean / Good use of whitespace
* Feel of larger company with agility of smaller company
Primary Colors to use:
* Blues
* Greens
Updates
Thank you for your submissions. We are currently sharing them with client and will get back with any revision requests that are needed. Very solid job by all submitted. Hope to have final answer on selected design this week.
Added Wednesday, February 09, 2011
Target Market(s)
Industrial, Energy, and Governmental companies that are either based or have facilities in Texas. Companies such as AT&T, KBR, Chesapeake energy, and BP. Typical decision maker will be 45 years of age or older.
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Design should be developed using program such as Photoshop or Fireworks or Illustrator as last preference. Site navigation should include these choices: "About Us, Expertise, Projects, News, Careers, Blog, Contact Us"