Updates

Hi designers. With four days left I thought I would give things a boost by saying that we are impressed with the standard of the work we are receiving. We are now trying to steer these designs around to what might be a closer representation of our slightly odd little company. This might designing for us a little more challenging than designing for a florists or a printers, but hopefully challenging is also interesting. We will be developing all sorts of goods from product design to apps with an unusual, often playful twist. We would like to see this reflected in the design of the logo. We are aiming our products at the consumer seeking high end quality products, who also has a taste for the unusual and the small amusing details that will underlie our designs. Our products are not aimed at children. Contemporary, beautiful, quirky, playful (non-childish), stylish, interesting, unusual, possibly surreal, oh and readable :-) We are approaching the critique of designs with an open mind and fairness and appreciate that designers will not want to waste their time, so will only carry forward designs with the real potential to represent us. So those who do get carried forward in the process, you might have to consider yourself to be a bit peculiar! Thank you, Oddloft
Added Tuesday, September 16, 2014