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Online Financial Community for Women Needs Logo Design
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This customer received 128 logo designs from 34 designers. They chose this logo design from Pv_999 as the winning design.
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US$400
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128 designs
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34 designers
Logo Design Brief
We need a logo design for a new company in the U.S. "Savvy Worth". Savvy Worth is an online community for women that will provide tools to help them learn about money, financial planning, and investing. The site will also offer users the ability to subscribe to financial planning services and to connect to a network of financial advisors for personalized investment services. Target market for the site is affluent/ high net worth or high income women ages 35-65. Our logo design will be the first step in a full web design project. A key differentiator for our site is using language that is easy to understand -non-financial services industry jargon to explain financial concepts. Savvy means to know or understand/practical shrewdness. We want our brand to promote trustworthiness but also be a little trendy so that women think its fun to be more proactive about taking responsibility for their money.
Updates
Designers, Thank you do much for all of your effort so far. You guys are one creative group! We are taking time to give feedback on each design individually, but do have a few things we want to point out to all that are participating:
Added Saturday, December 08, 2012
Wow! We love all the great ideas. Keep them coming!
Added Sunday, December 09, 2012
Designers, thank you so much for all of your continued effort! Love the creativity! Noticed that many of you continue to submit designs with arrows interpreted to signify growth or stock markets. Just want to reiterate that is not the look that we want.
Added Tuesday, December 11, 2012
Designers- awesome work! We are all so impressed with your talent and interpretations for our project. The level of creativity far surpassed our expectations and we are very close to announcing our selection. Thank you so much for your time and dedication to this creative craft. You are one smart crowd!
Added Monday, December 17, 2012
Target Market(s)
Women ages 35-65 that are high net worth and need help with financial planning and investment knowledge and tools.
Industry/Entity Type
Investment
Logo Text
Savvy Worth
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be simple, clean design. The logo design needs to appeal to affluent women primarily but should not be "pink" as our website and tools may very well appeal to some men, too.
Website background will make use of white background so logo color is important to stand out.
Logo design needs to convey: trust, efficiency, personalized experience, empowerment, helping women feel smarter about their money!
Nice to have
- Some colors we like: emerald (color of money!) turquoise / crimson combination; orange... Though we are open to new ideas. Dislike yellow.
Should not have
- Even though the website's target audience is women, it's very important that the color scheme be gender neutral. Do not want to see heavy use of pink or purple in the design. No yellow. No flowery or scroll/script overly feminine fonts.