• £125

• 5 designs

• 2 designers

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Poster Design Brief

Project Outline

Plymouth College is looking to commision a series of 6 posters to promote the International Baccalaureate(IB) to its existing students. The posters each need to have a different key benefit of the IB programme to its existing students.

The Issue that needs to be solved

The IB is seen by many students as being harder to complete than the A Level. This is not entirely true, there may be more work but the course is no more academically demanding that the A Level programme. We would liek a poster campaign to get students to think seriously about the IB programme as a useful alternative to Alevel.

Key message
The the course is new and different not harder with significant advantages. Humour needs to play an important part of the poster campaign due to the target market of the students.

Target Market
The age group of the students targeted will be current GCSE students so typically 15-16 years of age.

A Little about the Organisation

Plymouth College is an independent co-educational school based in Plymouth. We educate 850 students fromt he ages of 3-18. We also have 180 boarding students from 40 countries worldwide. To get a better feel for the organisation please go to www.plymouthcollege.com

A little about IB
At its heart, the IB is a student-centered non-profit working to develop intellectual, personal, emotional and social skills for students that live, learn and work in a rapidly changing world.
For more information about the IB programme please visit

http://www.ibo.org/informationfor/parents/

What we are trying to achieve

We are trying to achieve is to encourage a real discussion amongst students, break down some fears of the course and demonstrate that it is a very real alternative to the aLevel programme

Key advantages

Enhanced opportunities for University Entrance - results come out faster and students tend to score more UCAS points

Course is predominantley course work led.

Broader choice of subjects which can be taken at different levels

Internationally accepted

Seperates you from the crowd.

Internationally Focused.

Successful Outcome

A humour and witty poster that makes students think!

Encourages independent learning so excellent preparation for University

Target Market(s)

Target Market
The age group of the students targeted will be current GCSE students so typically 15-16 years of age.

Industry/Entity Type

College

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• good imagery that portrays the message and will get students of this age talking.

Nice to have

• consistent with current branding but not essential