Monster Steak Sandwich
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This customer received 111 logo designs from 59 designers. They chose this logo design from Anton@Lehnz as the winning design.
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Logo Design Brief
We are building a new brand of steak sandwiches. We want a logo for use on marketing material including "A-Frames" so that people recognise that Monster Steak Sambos are sold in a food outlet as they drive past. We anticipate that the logo will be used in over 5000 outlets across Australia. We want the logo to catch people's attention and stand out from the crowd. It should be fun. The main target audience is male workers.
We are looking for a logo that incorporates monster imagery (teeth, eyes, tail, ears, use your imagination) and a large, great value and healthy steak sandwich.
Clean lines, easy to read text and recognise as people drive by quickly.
The logo is to accompany a great photo of a steak sandwich.( we are working on this ) We don't want white or light writing on a dark background.
It will be used on A frames, website, in-store marketing material.
Target Market(s)
See above
Industry/Entity Type
Marketing
Logo Text
Monster Steak Sambo
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See above
Nice to have
- See above
Should not have
- Any Australian imagery - this is a steak sandwich.