• US$200

• 58 designs

• 18 designers

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Logo Design Brief

We need a logo design for a new online guitar store called "guitar utopia" based in Brisbane, Australia. We are a business focused on and bringing a high degree of customer satisfaction to our customers as well as a large product selection.
The logo will be incorporated into our website and E bay auctions as well as our social media pages.

Concept 1
We would like the colors red/maroon, white and black used predominately as these are the colors used within our main website which has already been designed.

As far as the logo design itself, we would like it to include a guitar and possibly clouds, gates or something portraying a utopia. We would like the text itself to be bold with some sort of variance between the word guitar and utopia perhaps through a difference in color, font, size, design etc.

Concept 2
We also had the secondary idea of a cartoonistic stylization of the iconic piece " the creation of Adam" painted by Michelangelo (picture attached) where god is reaching out to Adam but with the alteration of god handing down a guitar. it would be minimalistic in detail and could perhaps even be an almost abstract representation of the original piece. The style of guitar being handed down that would best suit this idea would most likely be a heavy metal guitar as the concept itself is funny and kind of lighthearted. The color scheme should remain the same as the previous concept. this idea has become the preferred of the two

I will also attach a picture of the website

Target Market(s)

predominately male, ages 15 through 35

Industry/Entity Type

Store

Logo Text

guitar utopia

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the inclusion of a guitar and the color scheme.
  

Nice to have

• logo could have clouds surrounding or possibly incorporated into the design
  
  

Should not have

• no angles or halos

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Files

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